Automotive BDC or “Business Development Center” is a department within a dealership whose purpose is to convert leads and phone calls, into real-life or in-person shoppers for a dealership. Just like any other business, a dealership has a sales funnel. … Read More
Research & Insights
Research & Insights
Read Our Research in Sales, Shopper Behavior, Digital Retailing and Our Industry
Dealers, What’s A Sales Appointment Worth To You?
Importance of the Sales Appointment The more things change in the automotive industry, the more things remain the same. The fact of the matter is 84% of shoppers still want a test-drive of their vehicle of interest before making a … Read More